SUBJECT: Your Follow Up Plan - An Old Secret with New Power Hi [Name], I’ve really enjoyed sharing these tips with you about making the most of your follow up opportunities. But there’s one more follow up technique you really might want to consider. It’s one you don’t see as often as you used to – the unexpected bonus. At the end of your series of emails, leave your customer with a link to a brand a new free Special Report, audio clip or video – one made just for him, containing something no one else has ever shared. Let him know he can download it for free – and make sure it’s easy for him to do so. You see, the key to making the unexpected bonus something he’ll appreciate and – more important – remember with gratitude and a warm feeling, every time he sees your name… …is not to spoil the effect by making it a chore to download. Or subjecting him to a gauntlet of offers, before he finally arrives at your download page. There are other ways to make your customer or subscriber feel special via the follow up process – via online and off! [INSERT URL: The Money’s in the Follow Up: Your Follow Up Cash Plan] And that leaves us with our final tip. It’s pretty basic – but you won’t get far without observing it... ...Don’t forget to analyze your follow up results and tweak anything that’s not bringing in the results you want. Thanks for following along, and I wish you power in your follow ups – and cash in your pocket! Warmly, NAME P.S. Help yourself to lots more tips, tactics – and a handy list of follow up mistakes today - download: [INSERT URL: The Money’s in the Follow Up: Your Follow Up Cash Plan]